The strategy: After gaining a considerable amount of reach, usually after an hour or two, I place the link on the body and remove the first comment. On the screenshot above, you'll see the link already included in the body of the post, but when I first posted this, I placed the link on the first comment. Total views on the all-text post: 7,734 | Total reads on the article: 556 SAMPLE POST: Here's an ALL-TEXT version of one of my articles, Personal Branding Requires a Shift in Your Mindset This is a win-win strategy - helps magnify your reach through the all-text post and helps you get more clicks on your article. Just tell your readers about it so they could go to your comment if they want to check out your article. However, make sure you place the link on the first comment.Īgain, the LinkedIn algorithms "demote" any post with links. To help magnify the reach of your article, create an all-text version - a quick summary or a snippet - and post it as a usual LinkedIn update along with the link to the article. But the good thing is, you can do something about it! Why? The reach of articles is too low compared to the amount of efforts exerted in crafting an article. I see a lot of LinkedIn members who have stopped publishing articles. Craft an all-text version of your article SAMPLE POST: # WhenIWas15 | Number of Views: 11,611 (as of latest update) I leveraged LinkedIn's hashtag, #WhenIWas15, and I got a significant number of views and engagement. Using a hashtag can help your post get discovered by more LinkedIn members. Write a relatable story anchored on a LinkedIn-initiated hashtag The goal of this article is not to teach you how to make your posts viral, but how you can CONSISTENTLY craft an all-text post that helps magnify your reach also on a consistent basis. Share a personal experience and relate it to professional themes.Share your opinion on topics that your network cares about.Ask your network to tag other people to the post. Share some quick tips targeted at your intended audience.Craft an all-text version (quick summary or a snippet) of your article.Write a relatable story anchored on a LinkedIn-initiated hashtag.So to help you figure out the best writing style or approach to an all-text LinkedIn post, here are a few practical tips for you: The new LinkedIn algorithms, unfortunately, don't give much exposure to articles like this just like what it did in the past.īut there must be a way to get more views on your article, and that's one of the tips I'll be sharing with you today. <<< So if you want to maximize your reach, go for an all-text content without links.Īs a writer, I still prefer to share what I know through written content, particularly long-form content or articles. >Make LinkedIn work for you! Subscribe to my Weekly LinkedIn Tips. What I've observed is that, if you share a post with "double links," i.e., a company page update that links to an external site (see sample 2 above), you'll just pull your views down the drain. The second post without links pulled on the post garnered 9,789 views - a whopping 42x more views - compared to the post with a link, which received only 232 views. That's 14x more views than the first one! You'll see based on those sample posts that the first post with a link garnered only 535 views compared to another post without a link posted at around the same time, which gained 7,729 views.
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